Super Stays
☎ 502-208-8915
Louisville's Boutique Hotel for Groups
Up to $500 in free booking gifts

Raw Concrete.
Refined Comfort.

Ten private suites in downtown Louisville. Book one, a few, or the whole building.

Free giftUp to $500 in booking gifts. Pick yours when you book.
410 S First St · Louisville
Check your dates
Book Direct & Save Up to $500 in free booking gifts

We are more than just another place to stay. Think of us as a Boutique Hotel, Vacation Rental, and Travel Agent all rolled into one.

Hotel
Reliability
Vacation Rental
Privacy
Travel Agent
Service

Exceptional spaces for your larger gatherings, and storied, private areas for moments away from the group. Pick from our experience packages or tell us what your group wants. We plan the trip around it.

How It Works

From Booking to Bourbon Tours, We Handle It

Group trip planning, start to finish. Tours, tickets, tables, and transportation, booked by Super Stays' Dedicated Trip Coordinator so nobody in the group has to be the planner.

01

Book Your Stay

Reserve individual suites or the full property. Book direct, Airbnb, or VRBO.

02

Plan with Your Coordinator

Distillery tours, dinner reservations, race tickets, rides between them. Your dedicated Trip Coordinator books it, or you plan your own and we stay out of the way.

03

Touchless Check-In

Receive your unique pin code 7 days before arrival. Share the link with your group. Walk in like it's your home.

04

Live Your Experience

Your coordinator checks in during your trip to make sure everything goes as planned. We look forward to hosting you.

The Penny Floor | Elevator Lobby
The Story

Built to make jewelry.
Reborn to make memories.

A residential-style boutique hotel with 34 bedrooms across 10 private suites. Built for groups who want privacy and togetherness under one roof.

In the 1970s, workers polished rings by hand inside 410 South First Street. The polishing dust still stains the ceiling concrete. During demolition we found a time capsule: a White Castle cup and a newspaper from the day Apollo 13 splashed down. Some buildings just have something to say.

10 Private Suites
34 Bedrooms
54 Beds
108 Guests Max
Rooms & Suites

Three Tiers, Inspired by
Racing Greatness

Every suite is named after a Triple Crown winner and designed around a chapter of Louisville's story. Big beds. Big space. No one's on the couch.

Top Tier
Crown Suites
The ultimate prize in horse racing. 3 king rooms + 1 bunk room, full kitchen, and living room. Curated artwork on loan from a private collection.
War Admiral The Story of Bourbon
Secretariat Race Horses & Jockeys
Sleeps 10 4 Bedrooms 5 Beds 2 Baths
See the Listings
Mid Level
Stakes Suites
The prestigious races on the road to the Triple Crown. 2 king rooms + 2 bunk rooms, full kitchen, and living room. Gallery walls and murals rooted in Louisville history.
Assault Historic Louisville Sports
Sir Barton Vendome Copper & Brass
Citation Bourbon Barrels & Rickhouses
Whirlaway Kentucky Wild
Count Fleet Life in Louisville
American Pharoah Louisville Slugger
Sleeps 12 4 Bedrooms 6 Beds 2 Baths
See the Listings
Starter
Maiden Suites
A horse's first race, the start of something great. 2 queen over king bunks and a seating area, steps from the Speakeasy bar and game room.
Justify Speakeasy Level
Gallant Fox Speakeasy Level
Sleeps 8 1 Bedroom 4 Beds 1 Bath
See the Listings
10
Private Suites
34
Bedrooms
54
Beds
20
Full Baths
9
Full Kitchens
108
Guests
See Every Way to Rent A12 Call to Book
Basement Level

The Neighborhood House Speakeasy

"A hidden world within the hotel, where your group owns the night."

Pool table, games, bar, lounge seating, a chef's kitchen, and a large dining and conference table. Every inch reserved for your group alone.

The name honors the Belknap Neighborhood House, a settlement house that served this part of Louisville for decades. This space is built on the same idea: a place where people come together.

Chef's Kitchen

Cook together, hire a private chef, or cater. Four-course Kentucky-inspired dinners or a full omelet bar for breakfast.

Bar & Lounge

Bar area with lounge seating. The perfect setup for bourbon tastings with your crew.

Game Room

Pool table, games, and the kind of space where nobody wants to leave.

Dining & Conference

Large group dining and conference table for planning sessions, celebration dinners, or deals that need room to breathe.

"The night is yours. Your table, your music, your last call."
"Cocktail hour under the string lights. Cornhole until the sun goes down."
Outdoor Space

The Paddock, Shipping Container Bar and Urban Courtyard

A private courtyard in the middle of downtown.

About 2,500 square feet of turf, string lights, and a custom shipping container bar, gated off from the street and reserved for your group. Built for cocktail hours, bourbon tastings, cornhole, and the group photo everyone actually keeps.

Container Bar

Bar-height seating, a TV, and room for your bartender or your own bottles.

Turf & Games

Cornhole boards, lounge seating, and open lawn for whatever your group brings.

Whole-Building Buyouts

The Paddock and the Speakeasy come with full-building buyouts. Ask about private-event use.

Groups & Events

Your Event, Your Hotel

A 50th birthday, a family reunion, a wedding party, a corporate retreat, a Derby weekend. A12 has room for all of it.

Corporate Retreats

Conference space, chef's kitchen, AV equipment, and 34 bedrooms for your team. Logistics, simplified.

Claim Gift & Kickoff Retreat →

Celebrations

Bachelor parties, birthdays, reunions, wedding parties. 108 beds for your people.

Get Your Gift & Start Planning →

Conventions & Groups

Here for a convention or tournament? Book suites or the whole building, a 9 minute walk from the Convention Center.

Claim Gift & Start The Party →

Need to accommodate more than 108 guests?

Super Stays operates multiple properties in Louisville. Ask us about combined property buyouts for groups of 150+.

Curated Experiences

Stay Here. Experience More.

Schedule a free planning call. Tell us what your group wants, and we handle every detail.

Bourbon

Best of Bourbon

We specialize in crafting Bourbon Trail adventures for large groups. Comfortable transportation, immersive discovery tours, and meals on the trail.

Learn more →
Private Chef

Private Chef

Four-course Kentucky-inspired dinner prepared in A12's chef's kitchen. Breakfast at any level, from pastries to a full omelet bar.

Learn more →
Horse Racing

The Winner's Circle

Exclusive facilities tours, live horse racing, betting, food, and dinner reservations overlooking the racetrack at Matt Winn's.

Learn more →
Golf Tour

Golf Tour

Explore Louisville's premier courses in Kentucky and enjoy the golf experience of a lifetime.

Learn more →
Louisville

Day in Louisville

Muhammad Ali Center, Slugger Museum, racing simulators at OVRDRIVE, Nine Iron Golf, and more. Want to add bourbon experiences? We can do that too.

Learn more →
Heritage

Thoroughbred Heritage

Spend time with a mare and foal, an emerging champion, or a retired Derby racer now a stud at Kentucky's renowned horse farms.

Learn more →
Custom

Custom Packages

From zip-lining to curated dining experiences and VIP event tickets, we can customize countless activities to make your trip one of a kind.

Learn more →
Central Business District

Walk to Whiskey Row.
Crash in Comfort.

A12 sits steps from Whiskey Row, 4th Street Live, and Louisville's top attractions. On-site overnight gated parking.

Bourbon Trail Distilleries
Old Forester Distilling Co. 10 min walk
Evan Williams Experience 10 min walk
Michter's Fort Nelson 9 min walk
Angel's Envy Distillery 15 min walk
Attractions & Venues
4th Street Live 6 min walk
Convention Center 12 min walk
Muhammad Ali Center 13 min walk
Louisville Slugger Museum 13 min walk
Churchill Downs 3.5 miles
Louisville Airport (SDF) 4.5 miles
A12
Book the Building

The Full A12 Experience

A buyout gives your group every suite, every bedroom, the Speakeasy, and The Paddock outdoor bar. One group, one building. Smaller gatherings can combine suites, and individual suites open up closer to your dates.

Need to accommodate more than 108? Ask about combined property buyouts for groups of 150+.

The Fact Sheet

A12 at a Glance

The whole hotel on one screen. Screenshot it and send it to your group.

Capacity
Private suites10
Bedrooms34
Beds54
Full baths20
Full kitchens9
SleepsUp to 108
Event Spaces
The SpeakeasyPrivate basement lounge
Bar & game roomPool table, lounge seating
Dining & conferenceLarge group table
Chef's kitchenCaterers & private chefs welcome
The Paddock~2,500 sq ft outdoor courtyard
Container barCustom, outdoors
Logistics
Check-in4:00 PM
Check-out11:00 AM
EntryTouchless, group door codes
ParkingOvernight gated lot on site
ElevatorAll floors
Age policy25+ to book
Getting Here
Address410 S First St, Louisville, KY 40202
Convention Center9 min walk
4th Street Live6 min walk
Whiskey Row distilleries10-15 min walk
Churchill Downs3.5 miles
Louisville Airport (SDF)4.5 miles
500+ Groups Hosted
500+ Groups Hosted
Fortune 500 Clients
Fortune 500 Clients
Touchless Check-In
Touchless Check-In
5-Star Rated
5-Star Rated
Airbnb Superhost
Airbnb Superhost
VRBO Premier Host
VRBO Premier Host
What Guests Say

The Super Stays Experience

★★★★★

Having our entire team under one roof changed the dynamic completely. The common spaces made it feel like our own private retreat center.

Corporate Retreat Guest Fortune 500 Company
★★★★★

The bourbon trail experience was perfectly organized. Transportation, distillery access, tastings. We showed up and everything was handled.

Bourbon Trail Group Bachelor Party, 18 Guests
★★★★★

The full kitchen was the game-changer. We hired a private chef for one night and cooked together the next. Felt like a home, not a hotel.

Family Reunion Host Five Families, One Property
☎ 502-208-8915
Book Direct and SaveCall or text 502-208-8915frontdesk@superstaysstr.com
Book Direct Call Text Email